Choosing a niche is one of the most important decisions you’ll make.
Before you start prepping your advertising budget or preparing the creative material for your marketing campaign, you need to decide on a niche—a specific target audience and field of specialty, which you’ll use to market your products or services.
You need a niche because it’s not good enough to target a “general” audience (i.e., everybody). Not only will you seem generic and irrelevant, you’ll fail to stand out among the competition. But how can you choose a niche that’s specific enough to improve your relevance and visibility, yet broad enough to target a significant population?
Start General and Move to Specific
Start with a description of the general audience you’d like to target, such as “homeowners,” or “teenagers.” Then, as you learn more information, start whittling down that list in terms of:
- Demographics, such as age groups, genders, or income level, and
- Buying cycle stages, such as early-stage and late stage buyers.
Look at Your Competition
If you’re stuck on how to narrow down your audience, take a look at some of your competitors. You’ll find some businesses who target the general audience (usually bigger corporations), and some companies that have already found their niche. Use this as a tool to come up with your own niche marketing ideas, capitalizing on audience segments that aren’t yet spoken for.
Get to Know Your Demographics
When you have a rough draft of your target customer, get to know your demographics better. Use market research and surveys to learn more about why your niche is different, and use that information to fuel your campaign.
Remember, you can always adjust your audience targeting in the months and years to come—so even if you start with a narrow audience, you can always expand it in the future. If you need help getting started with the right niche, or if you’re looking to expand your current marketing efforts, contact Quez Media today!
