Exciting content can help you get more views and more conversions.
Lots of modern business owners are willing to invest heavily in content marketing. It’s now a time-tested strategy capable of netting you massive long-term returns. But sooner or later, most content marketers get into a rut; they run out of things to write about, burn out from writing topics related to the industry, or feel stuck, unable to creatively progress.
Thankfully, there are several strategies you can use to make your content more exciting—both for you as a content marketer and for your readers.
- Take a controversial stance. First, consider taking a controversial stance. Many content marketers are afraid of stating a controversial opinion, for fear that it will turn some of their readers away. But while it might turn some people away, it will attract others—and you’ll generate a meaningful dialogue if you handle things appropriately.
- Play with a new medium. You can also make your content more exciting by investing in a new medium. There are countless options available to modern marketers, including written formats, images, videos, and even audio formats like podcasts. Experiment and try something new.
- Take a note from a competitor. What are your competitors doing? Consider drawing from their tactics or using them as inspiration to come up with something new for your own brand.
- Collaborate with someone else. Consider collaborating with another expert in your field—even if they’re a competitor! Working with someone else can introduce you to new ideas and new ways of doing things, which can elevate your finished content and keep you engaged as a writer.
- Cover a sensational topic. Sensational topics may be hard to come by in your industry, so keep an eye out and take advantage of them when they come by.
Making your content more exciting can multiply the effectiveness and engagement of your strategy. If you need help at any stage of the process, contact us for a free consultation today!
