Brand trust is vital if you want to secure more customer loyalty.
There are thousands of companies like yours, and most of them are competing for attention online and in real life. So what makes yours different?
These days, one of the most reliable factors for differentiation is trust. If new customers trust your brand, they’ll be much more likely to shop with you, and if existing customers have their trust rewarded, they’ll stay loyal to you indefinitely.
The question is, what can you do to build brand trust?
- Provide reliable products and services. This should be obvious, but make sure you provide your customers with reliable, high-quality products and services. It’s important that you give customers what you promise.
- Go out of your way to give memorable experiences. Trust is built most efficiently during memorable moments. If an order goes terribly wrong, go out of your way to make things right. If a customer places a huge order with you, reward them.
- Cultivate positive reviews. People trust the opinions and reviews of other people much more than they trust marketing and advertising. Make sure you cultivate good reviews as often as possible; ask customers to leave you feedback, learn from bits of negative feedback, and celebrate bits of positive feedback.
- Remain as transparent as possible. Be as straightforward and transparent as possible, even if it would temporarily harm your brand. For example, if your brand is the subject of a controversy or PR nightmare, lean into it, admitting your possible mistakes and being honest about the situation. People will trust you more if you’re honest than if you try to cover things up.
- Get published. People will judge your reputation based on who and what you’re associated with. You can artificially boost your reputation by getting published with online publications that are already trusted by the public. Guest posts are your best friend here (and they’re also powerful link building opportunities).
If you’re looking for help to build trust in your brand, contact Quez Media for a free consultation today!
