Try these tweaks to improve the conversion rate of your website.
Conversions are what make your online strategy worth it. You spend all this time and money getting people to your site and improving the reputation of your brand, but it only becomes worth it when people start buying what you’re selling. The trouble is, one kink in your conversion strategy could compromise your ability to generate revenue—and sabotage the ROI of your entire online marketing strategy.
If you aren’t getting conversions—or if you’d simply like to see more—be sure to try these five easy tweaks:
- Make your CTAs more visible. First, make sure your CTAs are more visible; make them more prominent by putting them above the fold, or simply make them more common throughout your site. Visibility is the first step.
- Make the conversion process easier. Next, try to make the conversion process easier by reducing the number of fields a user has to fill out, or by eliminating certain steps in the checkout process. Easier is always better.
- Try a different headline. Headlines have a powerful effect, and even a single word change can have an impact. Try a different headline and see what kind of effect it has.
- Use different images. Images draw the eye and can form some powerful first impressions. Experiment with different images to see how your users react.
- Play with colors. Finally, the psychological effects of color are complex and significant. Try playing with new colors—especially strong contrasts—to improve your conversion rate.
These changes won’t take you much effort, but they could have a drastic impact on your bottom-line conversion rate. Be sure to try them out in an AB test format, so you can compare their effectiveness to your most recent setups and make an accurate conclusion about how they work.
