Lead generation is one of marketing’s biggest responsibilities, but it’s hard to be successful when making these mistakes.
For many businesses, total sales are made or broken in the lead generation process. Lead generation is the process of attracting, converting, and presenting leads to your sales team so they can finalize the deal, and most businesses have some kind of lead generation strategy in place—even if they aren’t focusing on it specifically. For example, if you have a “contact us” page and some way to get people to your website, you have a loose lead generation strategy.
So what are the biggest mistakes marketers make in lead generation?
- Not targeting an audience. It’s tempting to go after as general an audience as possible—after all, that could conceivably maximize the size of your lead pool—but it’s almost always better to target a specific audience so you can be more relevant and noticeable.
- Failing to funnel traffic. You’ll also want to funnel your lead generation traffic so you end up with only the most qualified leads in your sales funnel.
- Improperly balancing lead information. If you ask for too much information, you’ll get fewer leads. If you don’t ask for enough, your salespeople won’t have viable targets to go after. Lead generation is all about finding a balance.
- Using only one strategy. Your leads should be coming from multiple places, and with multiple tactics in place. Think of these approaches as experiments, if nothing else.
- Not measuring and learning from the data. If you don’t have objective data to demonstrate your results, you have no way to tell whether your results are a success. Measure everything, and analyze your progress.
At Quez Media, we specialize in data-driven insights that help us maximize leads for our clients. If you’re interested in learning more about how we can build your campaign, contact us today!
