These simple steps can help you get more conversions almost immediately.
No matter what your business does or what other marketing strategies you’ve used in the past, you’ll need a strong conversion rate if you want to succeed. Unfortunately, conversion optimization—the process of making changes to earn more conversions—is an elusive strategy for millions of business owners.
There are literally hundreds of tactics you can use to get more conversions on your site, but there are three broad strategies that can almost guarantee you a better conversion rate:
- Offer something better in exchange for the conversion. All conversions are an exchange of value. Sometimes, that means customers paying money in exchange for a product. Other times, it means giving you their email address in exchange for a premium piece of content. Either way, you can get more conversions by sweetening the pot—add another free bonus, or step up the quality of your original offer. You could even ask for less—whether it’s lowering your price or asking for less personal information.
- Establish trust. Your most hesitant visitors will be ones who are completely unfamiliar with your brand, so you need to find a way to establish trust with them. Including trust badges on your landing page is helpful, but the best thing you can do is include reviews and testimonials from real customers as a form of social proof.
- Give your customers a sense of urgency. What’s stopping your customers from walking away, right now. If your visitors have any reason to delay their purchasing decision, they’re going to take it, so instill a sense of urgency. You can do this by adding a ticking clock (indicating that the deal may expire soon), or by explaining the consequences of waiting too long to take action. Either way, it’s now or never—so lightly pressure your audience to take action now.
Do you need help getting more conversions for your website? Contact Quez Media today! We’ll give you a free consultation, and hook you up with a strategy that will naturally boost your conversion rate.
