Online branding can make or break your business in the modern world, and these 10 tips can help you ensure the former.
Your online brand is your business’s identity, and it’s going to form first impressions of your company for a lot of people. Making sure your brand is in order should be the first step of any marketing campaign, as it serves as the foundation of every other channel, so put these 10 important branding tips to good use:
- Do your research. Look to see what your competitors are doing and what your customers actually want before establishing a core brand.
- Be consistent. The minute you deviate from your standards, your momentum will be lost.
- Brief the team. Everyone in your organization should know what your branding standards are, and follow them precisely.
- Incorporate multiple channels. Let your branding standards exist for multiple channels and platforms.
- Include more personality. Your brand might have its own “personality,” but don’t be afraid to let your own personality bleed through. People connect to other people better than they do to corporate brands.
- Emphasize what makes you different. Find what distinguishes you from your competitors, and emphasize those qualities.
- Think image as well as voice. Branding is more than just a logo, so consider it in all its aspects.
- Create a checklist of your most important brand features. A high-level “reminder” sheet can help everyone remember the most important features of your brand.
- Let your brand personality permeate your real life work. Everyone in your company should be living the brand personality to some degree.
- Revisit and tweak your strategy. No brand starts out perfect—you’ll have to work to constantly refine your approach.
These 10 tips should help you ensure that your brand is recognized, appreciated, respected, and distinguished by your online followers. Once you’re confident your branding is in tip-top shape, you can apply these branding principles to all your other marketing channels, and start building an online empire for your business.
