The Christmas shopping season is drawing to a close, so if you haven’t leveraged the ubiquity and appeal of the winter holidays for your marketing strategy, you’ve probably already missed out on the advantages… bummer. But it’s not really too late! The power of the Internet means not all of your marketing strategies have to be planned weeks in advance anymore. If you’re searching for a last minute update to help promote your brand or ride the tide of holiday cheer, blogs and social media are the way to go.
Offer a Holiday Discount
One easy way to capitalize on the week before Christmas is to offer a discount on your products or services for the holidays. If you are a B2C company, try pushing items that would make good last-minute Christmas gifts, and consider an accelerated means of acquiring the item, such as free expedited shipping. Even B2B companies can get in the action by focusing on a target population that’s getting ready to go on a year-end vacation.
Get Ready for the New Year
Instead of wracking your brain over a good Christmas season marketing strategy, you can save your efforts for developing a new campaign for the beginning of the year. What better way to start 2013 than with a hit-the-ground-running strategy? Consult the pros or put your own pen to paper, and come up with a new strategy to start off your company’s new year.
Simply Post a Greeting
If you don’t feel like spending a lot of time or effort but still want to make use of the season, a simple greeting or warm wish can do wonders. Get on facebook or twitter, or post something on your website to wish your clients a happy holiday—whatever that holiday may be. The web offers great value, instantaneous appearance, and a widespread accessibility that traditional forms of seasonal marketing (such as cards and full-scale campaigns) can’t compete with.
The first run of Christmas season marketing strategies may be over, but it’s not too late to utilize the holiday season. Use social media to help get your message out there, or simply spend your efforts preparing for 2013.
