Craft a compelling message for your incoming digital marketing leads in order to secure a higher conversion ratio.
Most digital marketing strategies revolve around a simple premise: drive people to a location, such as a landing page or a full website, and convince them to “convert,” by sending you their personal information or showing interest in learning more about your products or services. The premise may seem simple, but you might be focusing too much on the traffic-driving elements and not enough on the conversion elements.
Perfecting the traffic flow is relatively easy. There are ample diverse strategies out there, including PPC marketing, content marketing, and social media marketing. But if you don’t have compelling language that convinces people to convert, that traffic is virtually worthless.
In order to succeed in converting new leads, your language should feature the following:
· A real offer. People don’t give their information away for free. Offer something of real value to them, such as a free download or a discount.
· A friendly voice. Most consumers shy away from alien, mechanical language. Write like a human to reach a human.
· Consistent branding. Your voice should be consistent with your image. Think of what type of company you are, and make sure that is reflected in your written language.
· Evidence of results. Whether it’s testimonials or scientific studies, show your users you know what you’re talking about.
Set up tracking for all your digital marketing campaigns so you always have a read on how well they’re doing. If you see a section of your digital marketing campaign strongly succeeding in terms of traffic volume, but failing to show conversions, consider improving the language you use throughout your user’s experience.
Quez Media Marketing is an experienced player in the world of digital marketing. If you’re interested in a free digital marketing audit with some suggestions on how you can improve your lead flow and conversions, contact us!
