In 2014, marketing is no longer about making sure your ad in the phonebook is the biggest and most eye-catching — nor is it about spamming the local radio and television stations with news of your amazing offers. While these services, of course, do still exist, marketing has now entered the online world, and it’s a different playing field there.
Search engines, for example, represent an arena for focused advertising such as has never existed before. Billions of people are entering terms into search engines every day, and much of this traffic involves a search for products or services. PPC, or Pay-Per-Click, is another form of advertising that is fairly new in its premise — instead of paying for the approximate number of people who simply see the ad, you’re paying for the number of people that actually click on it.
If you’re fairly new to the world of online marketing, you might be wondering what exactly it takes to propel your website to the top. How can you get people to come to your site — and how can you get them to opt for what you have to offer? Here are several tips on how to market your company online, as recommended by top digital advertising agencies.
1. Pay-Per-Click Retargeted Ads
You’ve probably already heard of PPC, but how familiar are you with retargeted ads? If someone visits your site, but declines to make a purchase, they can receive retargeted ads that will appear on other websites they visit. Retargeted ads remind consumers of what you have to offer — and it works. Not only do they have a better click-through rate than typical PPC ads, but visitors are an incredible 70% more likely to convert.
2. Hire an SEO Company
Why do digital advertising agencies recommend that you hire a search engine optimization company, rather than figure out how to do it yourself? One way many business owners quickly get lost is trying to do all their online advertising themselves. If you’re admittedly not an expert on the internet and on search engine algorithms, what’s the point in spending your time trying to learn it when you could, instead, be investing your time and energy into growing your business?
Outsourcing SEO to an SEO services agency is a good idea because they already have an experienced team in place, and an efficient method of pairing inbound links with quality content.
3. Get Optimized by Mobile
Mobile is a big part of the future of online sales — industry experts predict that there will be 1.75 billion smartphone users by the end of 2014. Why should you be hiring a mobile website design company right away? Even though 25% of all online sales occur via mobile, only 35% of businesses have actually invested in it. This is a huge opportunity for your company to get ahead of the competition.
Would you be interested in working with digital advertising agencies? Let us know in the comments.
