What Makes a Site Optimized for Mobile?
You know your site should be mobile optimized, but how can you tell it is for sure?
Google mandates that sites should be “mobile friendly,” meaning they work well for mobile devices. But what does that really mean?
You actually have a few options to make your site mobile friendly, but the most common and most recommended is to give your site a responsive design. Responsive designs automatically “flex” to fit the size of whatever screen is viewing them, and are generally mobile friendly by default, but let’s take a look at the individual elements that Google considers when determining mobile friendliness:
Easy to Read Content
First, the content on your site needs to be available and easy to read. A desktop site registering on a mobile device will render text as small, forcing users to either zoom or scroll to read all the text on the page. This should not happen in a mobile friendly site; all text should be immediately available.
Clickable and Interactive Elements
Users on mobile devices will have a different set of tools for interaction; rather than using a mouse and keyboard, they’ll be clicking and typing with their fingers. Therefore, the clickable and interactive elements on your page should be big and easy to engage with.
Fully Loading Visuals
Not all visual elements, like images and video, neatly translate to mobile devices (though they should be fine if you’re using standard formatting). Check your work to make sure you’re not missing any crucial details.
Finally, your site needs to load quickly. Site speed is an important quality for both UI and search rankings in desktop sites, but it’s even more important for mobile devices (since mobile devices typically carry much slower download speeds).
Is your site mobile friendly? If not, now’s the time to take action. Contact Quez Media for a quote today!