Email marketing and social media are two popular and effective lead generation strategies, but one method might have a slight advantage over the other.
As social media entered the scene, marketers hailed it as the be-all end-all lead generation strategy for the digital age. Email marketing lost a lot of steam, deemed as an obsolete marketing method by some, but it remains a valid and useful technique to pick up new leads.
So which is ultimately better for lead generation? Let’s take a look at the advantages and disadvantages each method has to offer:
Email Marketing
·        Blast to thousands of potential customers at once, with minimal management time
·        Better at encouraging click throughs for specific materials other than content
·        Predictable and steady
·        Poor open rates without a kick-ass subject line
Social Media Marketing
·        Better for syndicating content
·        Easy to engage with readers rather than having a one-sided conversation
·        Very time-intensive for best results
·        Relatively unpredictable if you’re just emerging
Email marketing tends to perform more consistently over the long-term. With a solid list and a repeatable process for constructing and mailing the blast, you’ll be able to count on a certain number of clicks and leads over time. On the other hand, social media is less predictable, especially when you have new content coming up on a regular basis. Social media is also more time-intensive, but it has a higher capacity to scale.
So which one is better for generating leads? It depends on your strengths as a business. If you can produce quality, original, engaging content on a near-constant basis, social media marketing has the edge. If not, email marketing is your best choice.
Quez Media Marketing offers both email marketing and social media marketing services. To see what we can do for you, contact us!
