It’s possible to run a standard content marketing strategy on your own, but there are many distinct advantages to working with an agency.
Content marketing strategies are becoming essential for businesses trying to succeed on the web. Without some kind of valuable, recurring string of content, your customers might turn to more informative competitors, who are easier to find if they’re ranking higher on search engines.
You might think starting a content marketing strategy is easy—after all, it’s just writing an article once a week, right? But to be truly successful, your content marketing strategy needs to be focused, compelling, and expertly written. By working with an agency, you’ll see these distinct advantages:
1.      A consistent voice. You might be able to write in your own voice, but can you write in your brand’s? An agency will be able to, consistently.
2.      Experienced niche writing. Nobody knows your business better than you do. But an agency will have experience writing for others in your field, and will be able to see your key advantages from an ingrained perspective.
3.      Researched demographics. How well do you really know your audience? An agency can find out exactly who you should be writing to and exactly what they want to be reading.
4.      Timed social sharing. Do you know the best times to post your content on Facebook and Twitter? Agency content marketers specialize in perfectly timing the release of their articles.
5.      Conversation monitoring. You might have time to write the actual article, but can you keep up with all the comments and responses? Agency writers will keep tabs on all conversations happening in response to your blog.
6.      Keyword optimization. SEO is still a big deal. You want your content to be optimized as well as engaging to your readers.
7.      Measurable metrics. An agency will be able to measure and analyze new traffic coming to the blog, and where those users go after reading their article.
8.      Integrated campaigns. Content marketing is just the beginning. Work with an agency, and you’ll have access to integrated marketing strategies, such as email marketing or pay-per-click (PPC).
Quez Media Marketing is a major authority on content and social media marketing. If you’re interested in a free analysis of your current campaign, contact us!
