Measurable campaign metrics are the only way to tell if what you’re doing is effective, and these eight metrics are the most important.
Measuring the success of your marketing campaign is the only way to determine your ROI, return on investment, and the only way to ultimately improve. These eight metrics are some of the most important to measure and learn from to determine the health and direction of your campaign:
1.      Followers. The number of followers you have on social media platforms is not a direct indicator of your success per say, but it can let you know if your social strategy is effective.
2.      Domain Authority. Your domain authority is a relative measure of how authoritative your site is seen by major search engines. The higher it is, the more easily you’ll rank for keywords and the more easily you’ll be found through organic searches.
3.      Keyword Rankings. Pay attention to where you rank for major keywords in your industry. If you have regular onsite and offsite content that is properly optimized, your rankings should gradually rise.
4.      Page Views. Check out your page views to see how many people came to your site. It’s a great measure of your overall influence.
5.      Unique Visits. Unique visits could be even more important, since they only count each IP address once. Unique visits are the best indication that you’re generating new potential customers.
6.      Clicks. If you’re syndicating a specific link through email blasts, print ads, or some other form, check out the number of clicks it’s gotten. That will tell you how compelling your platform is.
7.      Conversions. If you have a signup form or a download link, look at your conversions. A high number of clicks with a low number of conversions could mean an uncompelling or uninteresting offer.
8.      Leads. Even if you get lots of conversions, your leads could be horrible. Measure your true leads to determine the relevance of your targeted audience.
You don’t have to measure or interpret these metrics alone. Contact us and we’ll work with you to put together a badass, measurable marketing strategy.
