Social media can be a confusing game for businesses attempting to generate leads, but these seven tricks will earn you the most followers.
Social media marketing shouldn’t just be a race to get the highest number of followers, but there’s no doubt having more followers is definitely a good thing. Once you iron out your lead generation and conversion strategies, you can start focusing on building a bigger followship.
But many entrepreneurs get stuck when trying to grow their social media presence in terms of followers. That’s why we’ve collected the seven best strategies for getting more followers:
1.      Avoid advertising. Though your primary goal will be getting people interested in your business, you’ll want to avoid straight advertising as much as possible. People don’t want ads in their newsfeeds. They want content. Speaking of which…
2.      Circulate unique content. Write as much unique content as you can, and don’t be afraid to syndicate it! Get that information out there.
3.      Post frequently. If you’re only getting on once a week to post a new article, you aren’t really enticing any new users to follow you. Make sure you’re posting regularly, at least a few times a day.
4.      Respond. Responses cannot be underestimated. If anyone comments on your company or any of your materials, make sure you give them a thoughtful response.
5.      Share. Nothing builds a social community better than sharing each other’s content. Share content from influencers, and they’ll share yours in return.
6.      Offer deals and freebies. Nothing gets people talking and sharing like free stuff.
7.      Get a personality. Show your personality in your posts. Put some character behind your brand.
These strategies can apply to virtually any social media platform, new or old. Stay consistent and you’re bound to enjoy a strong following in a matter of weeks.
