These six branding mistakes are so critical they can completely collapse your entire marketing campaign—so avoid them at all costs!
Branding your company is the first step toward building a long-term, sustainable relationship between your business and your customers. To establish a successful brand, you’ll need either an in-house team of creative employees or the help of an outside consultancy. Branding is one of the most important aspects of your company, so be take time and care to create a quality set of brand standards and follow through on them.
No matter how you approach your company’s branding, make sure you avoid these six critical mistakes:
1.      Inconsistency. Inconsistent branding and messaging are terrible for your overall image because they cannot establish a uniform idea of your company. If you are inconsistent with your branding, people won’t be able to develop familiarity with your identity.
2.      Vagueness. Your messaging should focus specifically on one or a handful of key demographics. Don’t allow your messaging to target everyone in the world or no one will feel as though it applies to them.
3.      Templates. Using templates for logos, websites, or pretty much anything else in your company is a bad idea. Templates are easy to spot and easy to forget. Instead, build something unique.
4.      Obsolescence. Your brand should be updated on a semi-regular basis. If it’s been several decades since you revised your look with a modern feel, you could be alienating old and potential new customers alike.
5.      Inappropriateness. Your logo and company name should immediately convey who you are as a company, both in terms of what industry you’re in and what your core values are. Don’t choose something odd or ill-fitting, like a truck shaped logo for a restaurant.
6.      Monotony. Get people excited with your brand! There are thousands of choices out there for consumers, and they’re not going to go with a company whose brand and messages are boring. Jazz up your language and images with compelling, personal messages.
Any one of these mistakes has the potential to damage or ruin your image as a company. Whether you attempt to handle your branding in house or outsource it to a professional firm, make sure you avoid these mistakes no matter what.
