It takes time to perfect your brand’s voice, but when it’s finished, you’ll have a consistent platform your customers will grow to love.
Your brand voice is an important element of your overall brand, responsible for giving people a consistent feel throughout all mediums of communication you plan to use. The more developed and precise your brand voice is, the better customer relationships you’ll build through your company’s identity.
When establishing your brand voice, spend some time on these six major decisions:
1. Is your voice more formal or informal? This will determine the type of language you’ll use in your messaging. Will you use colloquialisms or seek a more professional, proper tone?
2. Are you casual or precise in your wording? Are you going to use contractions like “you’re” instead of “you are”? Are you going to write in a natural flow or scrutinize every word?
3. What level of vocabulary are you going to use? This largely depends on your audience. What level of vocabulary is your average reader going to be most comfortable with?
4. Are you concise or verbose? There are companies that try to minimize every message they send out, like poetry, with a deep meaning behind every interaction. Other companies prefer a more reflexive, fluffier style.
5. Are you young or old? Another way to ask this question is, are you energetic and enthusiastic, or even-keeled and experienced? These vibes come off strongly in your writing.
6. Are you open or closed? Do you have a transparent, personal interactive quality, or more of a high-level, distant authority kind of vibe?
Ready to get started building your brand voice? That’s what we’re here for: don’t hesitate to contact us!
