Social media strategies are more fragile than most people realize, so avoid these strategy-compromising traps at all costs.
Social media marketing is a fickle world, and if you aren’t prepared, your entire strategy could collapse before you start to see the benefits. Building a quality following takes time, patience, and commitment, but too many entrepreneurs and marketing managers get ahead of themselves thinking that social media comes down to a race.
As you enter the world of social media marketing in an effort to generate more leads and build your brand’s reputation, be sure to avoid these five deadly traps:
1.      Getting too aggressive. Trying to aggressively build a following by reaching out to total strangers or using gimmicky tactics is a bad idea. Even in the off chance that these tactics do build a following, the people following you may not even be interested in your business.
2.      Spamming advertisements. Social media platforms are not advertising channels. Do not simply throw taglines and sales pitches at your audience. Instead, your strategy should focus on quality content.
3.      Keeping things one-sided. Social media lends itself to conversation, and that means more than one person talking. Don’t allow your strategy to reduce to only you making comments; encourage other users to participate.
4.      Being inconsistent. Do you post only when you feel like it? Stop. Start posting regularly, so people can build familiarity with your brand.
5.      Being impersonal. You aren’t a robot. Don’t act like one. Post comments and responses like a human being, consistent with your brand standards, but filled with personality.
Quez Media Marketing takes pride in its social media marketing strategies. If you’re interested in pursuing a new or updated social campaign, be sure to contact us!
