In the world of social media marketing, there are certain types of users that attract big followings—but in order to succeed, you have to go beyond those conventions.
Facebook, Twitter, and LinkedIn are all filled with more popular users and accounts than yours. It’s a fact of social media marketing you’ll have to accept if you want to eventually grow beyond your current limitations. Many individuals and companies try to imitate these types of users, but while that’s effective up to a certain point, there are inherent weaknesses that could keep you from growing to your true potential.
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Take a look at these five social media power posters and how you can surpass them with your own campaign:
1.      The Graphic King. This type of poster has a queue full of pictures and videos. People follow him/her because they’re always interested in more visual stimulation. While pictures and videos are good, make sure you include written content and conversations as well.
2.      The Influencer Wooer. This type of social media poster builds a reputation on the shoulders of others by leveraging higher influencers to gain clout. While this might give you quick visibility, it’s better to grow your own audience in conjunction with it—smaller, more dedicated audiences are better than bigger, alienated ones.
3.      The Follow Backer. This poster is all about following back every follower and responding to every little item. They build conversations and relationships quickly, but their news feeds are polluted, alienating new users. Keep it in moderation. Â
4.      The Constant Content Cycler. This poster’s news feed is brimming with syndicated content and nothing else. It’s a steady stream of information, but you can surpass them by offering pictures, videos and conversation fodder to liven up your stream.
5.      The Discounter. Some companies build a following just by offering constant discounts and freebies to their followers. It gets you a large following quick, but it doesn’t give your brand a personality. Work those discounts in with sincere and personal messages.
Quez Media Marketing is a leading voice in the world of content and social media marketing. If you’re interested in a free analysis of your current campaign, contact us!
