Social media marketing is filled with nuances and tricks that can make or break your campaign.
To most people, social media marketing is about creating a Facebook page and hoping that people come by and “like” it. To buzzword-happy entrepreneurs, social media marketing is the be-all end-all channel for inbound lead generation—but actually getting achievable results is a major hurdle.
There aren’t many shortcuts in the social media marketing world. No matter what, you’ll have to put in effort, stay consistent, and build relationships over time. But there are a handful of secrets you may not be aware of that can help you on that journey:
1. It’s okay to repost content. You’re human. You don’t have time to write up a dozen new posts every day. But it’s important to keep your timelines and feeds full of recently posted content—so syndicate your old links. No, really!
2. Likes don’t matter. Someone needs to acknowledge it. True, likes can be a good measure of how many people you’ve reached. But it isn’t a measure of how much people love your brand. 20 likes from dedicated users are better than 2,000 likes from uninterested users.
3. Reach out to strangers. On Facebook and LinkedIn, do this very sparingly. But on Twitter, go ahead and reach out to new people. It’s the only way you’ll make new connections.
4. Asking for favors is the best way to grow quickly. If you need some visibility quick, reach out to influencers and ask for them to retweet or share your content. At least some of them will comply with your request.
5. Virality can be engineered. Viral videos aren’t always freaks of chance. If you pay attention to key factors of virality, such as surprises, information, and shareability, you can produce content with a high propensity to go viral.
Quez Media Marketing is an expert in social media marketing. If you’re in need of assistance or are interested in a free analysis of your current campaign, don’t hesitate to contact us!
