These questions will help you get in better touch with your target audience.
As a business, your customer is everything. They’re the ones buying your products, creating revenue, and keeping your organization alive. Keeping them happy is key to ensuring their loyalty, so it pays to know them inside and out.
The better you know your customers, the more successful you’ll be in communicating to them through marketing strategies. You’ll be able to write better content, choose better mediums, and create more compelling ads. The key is to learn what’s important to them and what they want to see in a brand.
Use these five questions to better understand your customer:
- What groups do they belong to? This is a broad question, but should lead you to some generalities. For example, men behave and think differently than women. Mothers behave and act differently than teens. Professionals behave and act differently than students. Know your customer’s demographic group, and build your conceptions around it.
- Where do they spend the most time? This will help you shape the source of your messaging. For example, if they spend most of their time on social apps, you need to be involved in social media marketing. If they network often, you need to sign yourself up as a speaker for some networking events.
- What’s important to them? This, again, is a broad question, but can lead you to some great insights about the tone and direction of your messaging. Is money important to them? Time? Career? Family? Image? Fun?
- What interests them? The interest factor will help you include imagery and wording that strengthen the appeal of your messaging. For example, if they like to do things themselves, focusing on a DIY element in your content campaign could be useful. If they appreciate entertainment value, a more casual, fun tone could be helpful.
- What makes them loyal? This one may require some help, but it’s important to know. What brand qualities are going to make them keep coming back for more? Professional resolve? Emotional relatability?
If you have trouble answering these questions, or still feel you don’t know your audience well after answering them, consider using a survey or market research to flesh out your understanding. The more information you have at your disposal, the better you’ll be able to meet their needs.
