The Ghostbusters are one of the most popular paranormal investigative foursomes in pop culture history, and with a style that remains entertaining three decades later, we can learn a great deal about best marketing practices.
Ghostbusters is one of the most quotable and best loved comedies of the last several decades, equally due to its stellar cast, great writing, and semi-ridiculous premise. But what you may not have realized in the dozens of times you’ve seen it, is that Ghostbusters actually holds a handful of valuable lessons for marketers looking for an edge in the marketplace.
Consider these five marketing tips you can learn from the classic 80s comedy:
1. Get a Familiar Logo. The Ghostbusters gang got popular in part due to their recognizable logo. It’s so recognizable that it continues to be an instant indicator of the group even outside the plot of the movie.
2. Research Before Acting. Part of what made the Ghostbusters team effective was their scientific attention to detail and meticulous research. Paranormal investigators and scientists use the same techniques you should be using—evidence-based quantitative and qualitative studies.
3. Get a Great Team. The Ghostbusters meshed well. Your team should too. Make sure you have members with complementary strengths and weaknesses who get along great in a team environment.
4. Get the Word Out. Use multiple modes of communication and advertising to get the word out about your business. It will kick up interest and recognizability in your community.
5. Break the Rules. Sometimes. Don’t ever cross the streams (unless you need to in a moment of panic). Follow the rules—but only most of the time. Breaking rules leads to interesting results.
If you liked this entry in our “marketing tips to learn from _____” series, be sure to check out our entries on Iron Man, Obi-Wan Kenobi, the Terminator, and Lex Luthor, too!
