Brand voice is an often neglected element of marketing, but these four tricks can keep your strategy—and identity—intact.
Your brand is everything to your company. It comprises your public-facing identity, including your values, your goals, your direction, and your personality (as a company). Get it wrong or inconsistent, and you’ll face the consequences—but if you can keep it tight and consistent, you’ll reap the rewards.
Brand voice is an underrated element of your overall brand. Yes, your colors and logo are important, but the types of words you use and the types of messages you convey are of utmost importance to maintaining a consistent image for your brand as a whole. Many people struggle to keep a consistent brand voice across all channels in their marketing campaigns.
Here’s how you can avoid such a struggle:
1.      Picture your brand as a person. What is this person like? How do they act in real life? What do they usually talk about? Think about what you want to say, then imagine this person saying it. Does it seem out of character? If so, you’ll need to work on it some more.
2.      Talk to your ideal audience. Similarly, you can picture your target demographics as a single image—a single person that represents your broad group. How would this person react to your message if you were speaking directly to them?
3.      Focus your core message. Strip away everything you wrote and compress it to three words. In three words, define what your main message is. Is this message something your target audience will find valuable? Is it in line with the values of your brand?
4.      Say it aloud. Before committing to any written message, speak your message aloud. How do you feel saying it? What personality type does it evoke? Is this consistent with your brand personality?
If you’re looking to redefine your brand voice but don’t know where to start, Quez Media Marketing can help. Even if you just need a bit of advice to get started, don’t hesitate to contact us!
