Getting started with SEO is relatively easy, and as long as you remain consistent with your strategy, you can see tremendous results.
Search engine optimization can seem intimidating for a marketer who’s never experimented with it before. Understanding all the numbers that go into technical SEO analysis, coupled with the complexities of the ever-changing search engine algorithms inherent in the SEO world, can make any new marketer feel as though executing a proper SEO strategy is an impossibility.
Fortunately, getting started with an SEO strategy is easier than you might think. SEO isn’t necessarily hard; it just takes a dedicated line of resources to ensure you are consistent and attentive to your changing positions.
If you’re just starting out, use these three steps to start your momentum:
1.      Perform an SEO audit. Look at what your company is currently doing for your website. Do you currently have a blog? Do you have title tags and meta tags for the major pages of your site? Are any of your pages keyword optimized? When was the last time the coding of your site was updated? If nobody knows the answers to these questions, you’ll have your work cut out for you.
2.      Research your competitors’ keywords. Start brainstorming ideas for keywords that your customers would use to find businesses like yours. Use Google’s Keyword Research Tool to see what kind of search volume those keywords get, and look to see what kind of competition you have for those keywords. Eventually, you’ll want to pick 10-15 keywords that have a high search volume and a low competition.
3.      Create a process. You might have to tackle some one-time tasks, like updating the title tags and meta tags on your site, but after that you’ll need to schedule daily and weekly tasks to stay on top of your SEO game. That includes making regular onsite posts and building backlinks on external sites.
Quez Media Marketing has helped hundreds of clients start, hone, and perfect their SEO strategies. If you’re interested in a free SEO audit with some suggestions on how you can improve your rankings, contact us!
