SEO is a complicated, sometimes intimidating field, but these SEO experts sum it all up quite nicely.
When you first enter the world of SEO, it all seems confusing, intimidating, and difficult, but the more experience you gain, the easier it is to wrap your mind around it. SEO can be reduced to a relatively simple process, with a relatively simple goal: get more traffic. And fortunately, many leading experts in the SEO industry have the capacity to take even the most complicated SEO problems and contextualize them in a more relatable, easy to understand format.
Take these 10 quotes about SEO as examples:
- “The days of SEO being a game outsmarting algorithms are over. Today content strategy and valuable, sustainable strategies are essential, not just tricks and links.” Adam Audette.
- “A company that builds a loyal social following has a built-in army to promote their content, day in and day out. That content will get shared, get links, send social signals…all of which can’t be a bad thing.” Will Reynolds.
- “Organizations who can’t match up in content creation and promotion may find themselves losing out to content marketers who learn the basics of SEO.” Rand Fishkin.
- “Integrating your search and social efforts brings better brand visibility and higher conversion rates.” Jim Yu.
- “People will come to your site because you have good compelling content. You need to hit it from all angles: blog posts, articles, graphs, data, infographics, interactive content – even short pictures when you Tweet.” Chris Bennett.
- “Running with the herd is not always a great idea; be unique, and the links will come.” Debra Mastaler.
- “We should be thinking about social and search as channels that need a unified approach, because the best content should appeal to both channels and the cross-over benefits/economies of scale are potentially huge.” Will Critchlow.
- “It’s not that ‘content is king,’ but content certainly is the Hand of the King.” Marshall Simmonds.
- “Companies are rushing headlong into content today, and rightly so. It’s a battle to get noticed online amidst the noise and crowds.” Adam Audette.
- “On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics.” Duane Forrester.
If you’re interested in your own SEO campaign or advice on how to get started, feel free to contact us.
