As a company, your brand encapsulates who you are. People will associate your brand with your abilities and offerings, so a strong brand is necessary for building future success. But one element of strong branding that sometimes gets overlooked is the importance of consistency. Your brand should be consistent across all mediums in every dimension, including specific colors, specific language, and perfect adherence to logo use. These are the top reasons why brand consistency is so vital to the health of your company.
Staying Recognizable
Brand consistency keeps your company recognizable. Shifting between different messages or different shades of colors even at barely noticeable levels can throw off your audience’s perceptions. By keeping your brand 100 percent consistent across all mediums, your company will be recognizable no matter what. The more your audience sees your brand, the more they will be able to respond to it.
Building Loyalty
Over the span of your business, customers will begin to more strongly associated your brand language and imagery with your reputation as a company. When they see your colors or logo, they will immediately think of the level of service you were able to provide and will be more likely to come back for more. Once loyal, customers are less likely to switch to another brand, even if they offer something better.
Strengthening Internal Focus
When your brand is consistent, your workers will be united under a single focus. Everyone in your company will understand and recognize the brand, and nobody will have misconceptions about who you are or what you do.
Your company should have a specific person in charge of managing your brand. This person will oversee all uses of branding in all different materials to ensure it adheres to company standards. Small companies may not be able to accommodate this position, so companies like Quez Media exist to create and enforce your brand from the sidelines. Contact us to find out how.
