Failure shouldn’t be something that intimidates marketers.
Many business owners are afraid to invest in marketing. Some restrict their marketing budgets to the bare minimum. Others avoid marketing and advertising entirely.
These actions are motivated by fear; their rationale is that if they spend too much money on marketing, and the marketing campaign fails, all that money will be a waste.
It seems logical on the surface, but in reality, this fear is only going to hold you back.
Real Rates of Failure
First, you need to consider the fact that “real,” total failures in marketing are the exception, not the norm. Your campaign may not be the smash hit you thought it was going to be, or may not yield an exceptional ROI, but it’s not going to ruin you—especially if you’re planning and executing it with an expert by your side.
Lessons in Failure
More importantly, you can’t possibly expect to execute universally successful marketing campaigns; instead, you need to accept the fact that some of your strategies won’t work out the way you think. In fact, these roadblocks are necessary on the path to growth; they teach you which tactics are effective and which ones aren’t, and give you hard data you can use to make better campaigns in the future.
The Self-Fulfilling Prophecy
Finally, there’s the “self-fulfilling prophecy” effect. If you’re afraid that your marketing campaign is going to fail, you won’t invest much money, time, or effort into it. But once starved of these important investments and resources, your marketing campaign will almost undoubtedly result in disaster. Ironically, the best way to improve your chances of success is to invest more in your campaigns.
If you’re interested in learning more about the right way to approach marketing, or if you’re in need of assistance on one of your current campaigns, contact Quez Media today for a free consultation!
