Backlinks are a powerful tool to build your domain authority and keyword ranks, but be careful how you implement them in your strategy.
Backlinks have always been important for SEO. In the old days of Google, having more backlinks was always an easy ticket to the top rank, but nowadays, Google is on the lookout for link spammers and other schemers trying to manipulate their ranks through low-quality ranks.
In order to get the benefits from backlink building in the modern era, it’s essential that you build links from quality sources. Here are eight ways you can do it:
1.      Guest blogging. Start out by finding a handful of industry-relevant sites and ask to guest post on a regular basis. Include a link back to your site only when relevant, and keep your content fresh to avoid getting penalized by Google.
2.      Blog comments. Blog comments are a great way to provide helpful links to your own website, but make sure it’s relevant to the original post and valuable to the other readers.
3.      Forum discussions. Getting involved in forum discussions is a great way to build your authority and credibility while still getting links pointing back to your site. Just stay on topic!
4.      Press releases. Press releases shouldn’t be used explicitly for backlink building, but if you’re sending one out, do make sure to include at least one link—press releases are great for building authority.
5.      Social sharing. Syndicate all your content on at least one social media channel. As new users discover it, they’ll be more likely to link back to you.
6.      Visual content. Visual pieces of content like infographics and videos tend to be shared and cited often, so spend some time creating pieces that can go viral and generate tons of new links to your site.
7.      Industry-specific directories. Junk directories are a thing of the past, but there are some niche industry-specific directories around that will allow you to submit links to your site on a regular basis.
8.      Traditional content marketing. Of course, the most natural way to attract links is to establish a dedicated readership with a consistent and valuable content marketing program.
Quez Media Marketing is an expert in SEO. If you’re in need of assistance or are interested in a free analysis of your current campaign, don’t hesitate to contact us!
