Improving the quality and personality of your content marketing and brand rhetoric can be as simple as trusting your instincts.
When you write content for your business, how do you establish a voice? Do you start by thinking about what you want to say then adapt it to suit your brand? Do you formulate everything you say based on previous examples updated with new focus? Or do you simply write whatever you’re thinking in a stream-of-consciousness style?
These three styles of writing each have their own advantages and disadvantages in a content marketing strategy. Using your instincts is a risky form of writing, enabling you to come across as personal but compromising the integrity of your brand’s voice. Conversely, solely using the company’s previous work as examples solidifies the brand voice, but leaves your personality dull. Adapting your initial thoughts is somewhere in the middle.
If you’re used to paying attention to brand rhetoric and keeping your voice as consistent as possible, sooner or later you’ll hit a wall of dullness. It doesn’t matter how consistent your voice is if that voice is boring as hell to your readers. That being said, it’s important for even the most conservative writers to occasionally trust their instincts and write from the heart.
No matter what kind of a writer you are or how often you engage in content marketing, make an effort to let some of your own personal voice slip through in your writing. As long as you don’t alienate or ignore your traditional brand voice, it’s only going to help you come off as more personal and engage more conversation about the piece.
Quez Media Marketing is a leader in content and social media marketing. If you’re interested in a free analysis of your current campaign, contact us!
