The right marketing strategies can make or break your overall marketing campaign as a startup tech company, but these five fresh approaches could be just what you need to see new results.
The marketing and advertising phase of startup tech company growth can be challenging and frustrating, especially for entrepreneurs unfamiliar with the world of branding and marketing. You need to align multiple channels under a single brand, constantly monitor your progress, and make critical adjustments so you can stay on top of your game.
But as a startup tech company, you also need to make sure you’re staying familiar and acquainted with some of the newest technologies and the latest, most successful marketing strategies around. Some of the big channels—like social media marketing and SEO—are easy to find and implement, but there are many strategies that entrepreneurs mistakenly overlook. These five marketing strategies are some of the most commonly missed in the startup tech world.
1.      PPC. Pay-per-click campaigns, also sometimes known as paid advertising, can be a great way to guarantee new leads to your business. It works great as a complementary strategy to SEO, but you’ll need a solid budget in order to start.
2.      Retargeting. You know those advertisements that somehow know what you were searching for on Google? Those come from retargeting scripts. Working with a marketing firm, you can get ahold of one and improve repeat traffic to your site.
3.      Guerrilla marketing. It’s hard to measure, but when done right, it’s extremely effective. Put your creative caps on and come up with an idea that’s sure to get people talking in your area.
4.      Donate to nonprofits. You’ll be helping a good cause and simultaneously getting your brand associated with charitable activity. Any form of corporate social responsibility is bound to get noticed and be effective.
5.      Feature educational luncheons. Attract people to your place of business or website by offering informational seminars to your target audience. They’re relatively cheap, and will illustrate your brand as an expert.
Treat these strategies like you would any other: pay close attention to them, use them in complementary ways, and measure their results so you know what works and what doesn’t. With a proper balance, they can improve your ROI and bring in ample new lines of revenue.
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