What types of companies can get the most use out of SEO?
Search engine optimization (SEO) is one of the most cost-efficient strategies in online marketing. In case you aren’t familiar, here’s the gist; you’ll spend some time and money developing onsite content, changing the structure of your website, and building links to your site to increase your chances of getting ranked high in search engines. An increase in rankings will bring you more traffic, and therefore, more customers.
Almost any company can get some benefits out of SEO, but which companies need SEO the most?
Local Businesses
Local companies often focus more on traditional marketing and advertising than on SEO, which ironically makes SEO a prime opportunity—because there’s limited competition, it’s easy to get ranked even with a minimal budget. Plus, because local SEO relies on a different algorithm than national SEO, you’ll have an even better chance of increasing your visibility with a local audience.
Small Companies
Small businesses also need SEO to stay relevant in an age that’s increasingly moving to online marketing. Traditional marketing and advertising strategies just don’t have the returns they used to; the ROI of digital strategies like SEO is much higher, meaning they’re more cost-efficient over the long term. The longer a small business waits to get involved, the more ground it’s going to have to catch up.
Niche Companies
Any company with a specific target audience, or a niche with limited competition, is also especially well-served by SEO. Limited competition means you won’t have to spend as much time or money to get ranked, and chances are, your niche audience is already looking for you.
Does your company belong to one of these categories? If you haven’t yet started an SEO campaign, reach out to Quez Media today! We’ll guide you through the process, start to finish, and set you up with a free initial audit!
