Your content marketing strategy should have all of these strategic points covered.
The biggest mistake you can make in content marketing is not having a coherent strategy. Without strategic direction, you won’t have direction to dictate the nature of your posts, and even more importantly, you won’t have a barometer to measure your success.
So what are the most important strategic points to cover before you start writing posts?
- Who is your audience? First, you need to speak to a specific target audience. If you try writing content for “everybody,” you won’t resonate with anybody. It’s better to narrow your audience and increase your relevance overall.
- Who are your competitors? Think about who else in your niche is currently creating content. How can you make your strategy distinct from theirs? What’s going to make you unique?
- What are your end goals? Are you trying to generate more leads? Are you trying to provide value to your existing customers? Or are you just trying to build your brand reputation?
- How will you distribute? Good content alone isn’t enough to be effective; you have to have a distribution strategy in place. Social media is a good start here, but you’ll need a big jump start if you don’t already have an audience.
- What are you willing to invest? Generally, the more time and money you invest in your campaign, the better results you’ll see. So what are you willing to invest?
If you aren’t sure where to begin, but you know your brand needs a content marketing strategy, contact Quez Media today! We’ll help you form your strategy from start to finish, and ensure you generate the leads you need for your business.
