There are many strategies to increase web traffic, but which one is the fastest?
If you’re trying to build a successful website, whether you’re promoting a business or working on a personal blog, traffic is one of your biggest concerns. User retention and conversion rates are important considerations, but without a steady flow of traffic, your site is dead in the water.
If you’re running on a thin budget and are desperate to generate revenue, you’ll need a way to build traffic fast. So what’s the best way to do that?
Price, Growth, and Quality
When you consider traffic-building strategies, you’ll be balancing three main aspects:
- Price. This is how much the strategy will cost you. Obviously, the lower it is, the better.
- Growth. This is the curve that dictates how much traffic a strategy will generate, and when it will generate it. Depending on your intentions, you may prefer fast traffic (which usually doesn’t have the potential to grow), or high-growth traffic strategies (which scale indefinitely, but take time to develop).
- Quality. Finally, there’s the quality dimension. Not all visitors are created equal; some will be more likely to enjoy your content and buy your products than others.
The Best Strategy
The best long-term strategy is almost certainly content marketing in combination with search engine optimization (SEO). It’s low-cost, it has the potential to attract high-quality traffic to your site, and best of all, it has an indefinitely big growth curve.
However, if you’re looking specifically for fast traffic, your best bet may be a pay-per-click (PPC) advertising campaign. You won’t see much growth over time here, and you’ll pay more upfront, but it’s going to get a stream of high-quality visitors to your site almost immediately.
There are few right or wrong answers in the realm of traffic generation. Everything comes down to your unique situation and needs as a company. If you need help figuring that out, contact Quez Media today!
