Some experts have suggested that content marketing is a fad that’s on it’s way out, but this couldn’t be further from the truth.
Despite the viewpoints of some experts in the marketing community, content marketing is here to stay. Ever since content marketing rose to popularity around 2011, some critics have outspokenly labeled it as a “fad” marketing strategy, which would inevitably decline into irrelevance.
Today, there are three main arguments for why content marketing is about to die (or is presently dying):
- First, there are those who continue to insist that content marketing is nothing but a fad, and that eventually, it will lose momentum.
- Second, some insist that because content marketing is so popular, the market will become oversaturated, and eventually people will lose all interest.
- Finally, some point to advances like automated journalism and advanced algorithms as making content marketing obsolete.
Unfortunately, none of these arguments have staying power:
- Though digital content marketing has only advanced in the last five years or so, content marketing has always been around in some form. People will always need information, and will always need entertainment, so in that case, content marketing cannot logically be labeled a fad. It may change forms, but it will always exist.
- Oversaturation is certainly a problem, but it’s not a permanent or an unavoidable one. General topics are oversaturated, but more specific, niche topics will always be available, and because there will always be new products, new technologies, and changing marketplaces, there will always be new things to write about too.
- Robotic writers are certainly a threat. However, they are years, if not decades away from being advanced enough to write articles and produce content that a human writer could—even the most advanced systems are limited to producing only the most basic articles. Someday, human writers may be replaced by machines, but the need for content will inevitably remain.
The bottom line is this: there will always be a need for content marketing, and as a result, content marketing will always be valuable. It will evolve into different, stranger forms, but the fundamental approach will always remain.
