Your business has a website, but is it getting enough traffic?
Your Cleveland business probably already has a website; these days, building a website is the first and arguably most important step when starting a new enterprise. But unless you’re getting sufficient traffic to that website, your site won’t return any value to you. Traffic leads to conversions, and conversions lead to revenue, so building a decent traffic base is the foundation of a profitable online strategy.
You can attract more traffic to your site by employing an advertising campaign, leveraging banner ads, PPC ads, or other modes of advertising to pull higher numbers to your site, but you’ll have to spend significant amounts of money to do it. Instead, why not employ inbound marketing services in Cleveland, OH, and let the traffic come to you?
How Inbound Marketing Services in Cleveland, OH Work
If you aren’t familiar with inbound marketing services, the concept is pretty simple; instead of paying money to place ads in front of your target audience, you’ll spend time, money, and effort figuring out what your audience actually wants to see, you’ll provide it to them, and you’ll create a clear path for your audience to find you. That way, your audience naturally wants to find your business, and they’ll have a better chance of doing so.
There are a few major advantages of inbound marketing over outbound:
- Inbound marketing is cheaper. First, you’ll probably end up spending less money on inbound marketing than a similar outbound marketing campaign. That’s because you’ll be investing in long-term assets, like blog posts or backlinks, rather than paying to get featured in a noteworthy publication or ad slot.
- Inbound marketing leads to better customers. The people who find your site through advertising likely understand that they’re being sold to, and may be irritated or may have their guard up. The people who find it through inbound marketing actually wanted to find it, and will see your company with a better reputation.
- Inbound marketing is scalable. Inbound marketing is much easier to scale than outbound marketing; strategies like SEO and social media, for example, become more and more cost effective the bigger your domain grows.
What Inbound Marketing Services in Cleveland Include
So what actually counts as inbound marketing? There are many tactics and strategies we could mention here, but these are three of the most important:
- Search engine optimization (SEO) is all about optimizing your website so it’s more likely to appear at the top of search engines through things like keyword optimization, onsite changes, and offsite tactics like link building. People use search every day, so it’s one of the best ways to get attention for your brand.
- Content marketing. Content marketing relies on the development and syndication of things like blog posts, videos, infographics, and whitepapers that your audience wants to read. It’s beneficial as a standalone strategy, but especially useful when used in conjunction with an SEO campaign.
- Social media marketing. Social media marketing is all about building an audience on social channels like Facebook and Instagram, making them more familiar with your brand and eventually leading them to your site to make major purchasing decisions with the brand they’ve come to trust.
You can try to tackle all these strategies at once if you’re feeling ambitious; in fact, there are some advantages to this approach, since each of these individual strategies implicitly supports and boosts the others, since for each tactic, you’ll be trying to improve your company’s reputation and visibility online. Or, you can knock them out one at a time.
Either way, you’ll need an inbound marketing services provider in the Cleveland area to help you out—and that’s where Quez Media Marketing comes into play. We’ve had nearly a decade of inbound marketing experience in the Cleveland area, so if you’re ready to get started or you have more questions about how inbound marketing works, contact us today!
