Did you know that Americans spend more than $200 billion online every year, and this number is continuing to grow? Now is the time to take advantage of this market and learn how to advertise to online audiences.
In most cases, we would recommend hiring independent advertising agencies to handle your marketing. They will be able to approach your issues from an unbiased perspective, and advise you based on an expert understanding of consumer psychology. Here are three website development options you should know about.
1. How SEO Affects Your Bottom Line
Did you know that search, along with email, is one of the top internet activities? People now use search engines as a way to both explore their options, and look up more information on businesses. Getting to the top of search results is important, since almost 80% of people will never look past the first page. SEO, or search engine optimization, is content creation focusing on keywords and link building that can greatly increase your online visibility. Look for an SEO services agency that will provide you with constant feedback on how well their campaign for you is performing.
2. PPC for Consumer Targeting
Digital advertising agencies can help you target more consumers with PPC, or Pay Per Click ads. Unlike traditional ads where you pay for visibility, with PPC you only pay when consumers actually click. These ads will often display alongside sites like Google and Bing. Did you know that including your bottom tier price is often a good idea? Since you pay for every click, you don’t want to waste money on people who would never buy your product anyway. Instead, only target the consumers who would be willing to buy a $100 luxury tie, for example.
3. Web Design is the Foundation
If you have a terrible looking website, no amount of ads is going to bring you the ROI you want. Website design agencies, though, can help whip your site into shape, so that consumers find it more informative, welcoming and engaging. Did you know, for example, that posts with images receive 94% more views than content that lacks images? And that 40% of consumers will leave your page if it takes longer than four seconds to load? Website designer companies can make sure your website is easy to use, quick to load, mobile compatible, and internally optimized for SEO.
What has your experience with independent advertising agencies been like?
