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Nestle Purina

Nestlé Purina was in need of an internal marketing campaign to create awareness of an educational series designed to help employees make the best of their current position, and parlay it into an extended, constantly advancing career within the company. Inspired by the colorful Nestlé logo, the campaign featured a diverse range of stick figures - each of which was drawn by hand, scanned into a digital file, and traced over to produce a truly handcrafted, line art illustration of each character. These were then used in a series of colorful, hand-drawn posters and flyers that were distributed and posted throughout the company.

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