Social media marketing is always changing, and these five trends are some of the most important to watch for in the coming months.
It seems like every day there’s a new series of tips on how to make the most of your social media marketing campaign, responding to changes in demographics as well as new platforms and higher functionality. It’s annoying to those who don’t want to invest in their social media presence, but for those who are truly dedicated, staying on top of the latest trends is the best way to become a leader in your competitive space.
These five trends are some of the most important ones to follow in the near future:
1.      Listening to Your Followers. You might see what your followers post on your wall, but do you know what they post on theirs? Paying attention to what your fans and followers are talking about is a key new strategy in understanding and specifically marketing to your demographics. Listen to your people!
2.      Paid Advertising. It’s not a glamorous option, but it’s a necessary evil even for masters of building an organic following. For a minimal increase in budget, you’ll be able to reach thousands of new potential followers.
3.      Email Marketing Integration. Tying social media into your email marketing campaigns is a brilliant combination, especially if your audience is divided. Use email to compel new users to your social media site, and use social media to enroll new subscribers.
4.      Better Measurements for ROI. It’s becoming more and more important to prove the worth of a social media campaign. But with newer, fancier metrics on pretty much every existing social media platform, it’s going to be easier to determine how effective your campaign has been.
5.      Increased Dedication from Companies. Finally, we anticipate seeing way more companies dedicating a team member or a whole department specifically to managing social enterprises.
Quez Media Marketing is a leading voice in content and social media marketing trends. If you’re interested in a free analysis of your current campaign, contact us!
