Blogs

Employing Rhetoric in a Successful Marketing Voice—Logos

Employing Rhetoric in a Successful Marketing Voice—Pathos

Last week we introduced the idea of using Rhetoric in your marketing and advertising with Ethos, your authority and personal appeal in the tone and content of your materials. But Ethos is only the first of the three major components of rhetoric—and today we’re going to be examining the use of the second.

Employing Rhetoric in a Successful Marketing Voice--Ethos

Successful branding is built and sustained around public perception—it involves a careful choice of image and presence that convey certain thoughts, emotions, or other associations. Marketers and other internal personnel often immediately consider a positive logo or design when building or restructuring their brand, but in many cases, “voice” can be neglected.

SEO: Cleveland’s Keyword Advantages

SEO, Cleveland or elsewhere, is now a critical portion of any company’s web presence. But by utilizing a proper SEO technique, and taking advantage of local Cleveland resources, Cleveland companies can really get an advantage over their competition. More leads equal more sales, and if you can increase your leads by fine-tuning your approach to SEO, Cleveland customers will be flooding in.

Stay Specific

Brand Consistency: Staying Familiar

Corporate April Fools’ Day Pranks Gone Bad

Corporate pranks have been getting edgier with every April Fools’ Day—here are our favorites from years past.

Too Hot to Handle: Learning from New Product Launches

Nobody’s bashing Apple here—the craze-fueling technology company we’ve all become familiar with through one frantic product launch or another, is now trading near $600 a share, with an outlook as bright as its backlit digital screens.

Information Density

One Marketing Firm: Cleveland Consolidation

Attention Span and Advertising: Making your Advertising Count