If you weren’t watching the Superbowl to cheer against Cleveland’s rival Steelers then it’s likely the lure of the commercials drew you in. This is when companies such as Pepsi, Budweiser and GoDaddy pull out all the stops and try to make a memorable impression any way possible. But perhaps your current advertising budget can’t even buy you a 24-pack. It may time to consider an interactive marketing agency to make a big impression on your clients without leaving a big impression in your wallet.
You may be thinking, ‘Why do I need an interactive marketing agency when I can find my own internet advertising?’ The challenge is in the numbers. A Deloitte & Touche [marketing study] http://bit.ly/gqUAjq found that 2/3 of people find internet advertisements to more intrusive than newspaper or magazine ads and 26 percent would rather pay for content than put up with online ads. EEK!
An interactive marketing agency like Quéz understands that banner ads are not going to help your company as much as connecting to clients through social media, blogs, videos and news. But earned media rather than paid media is just that — earned.
BOOK IT: Creating content is the first step to an earned media campaign from an interactive marketing agency; however, that content won’t get further than your company’s blog, website or Twitter account unless people enjoy reading it and find it worthy of sharing it with others. Your brand should be known but not the focus and adding incentives such as coupons, prizes or giveaways gives them a reason to engage. Who doesn’t want an iPad these days?
SPREAD IT: With the advent of the internet, news travels quickly. Make sure your content doesn’t get lost in the shuffle by having a clear sharing strategy from an interactive marketing agency. Share your videos on YouTube and link to them on Twitter and Facebook. And don’t forget to share the videos and blogs of others. This way, they will be more likely to give you some lovin’ in return. It’s the golden rule of the internet.
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