Sending out email blasts as a marketing campaign is a common tactic for reaching a wide audience with a single message when your budget is low. Most companies review these email designs and language with a fine-toothed comb to ensure their audience will get the right impression. But day-to-day emails should warrant a similar kind of attention.
By following some simple format and execution rules, you can truly maximize both your internal and external emails. Wording becomes clearer, which leads to more precise communication and creates a much stronger impression with those not exposed to the company. People don't waste as much time trying to figure out how to write a specific email. The back-and-forth inquiries when an item is unclear begin to diminish (as well as the worse option—misunderstanding based on poor language use). It even lends itself to a kind of brand recognition, with reliably organized emails going to your clients every time.
Some of the most important rules to follow for email success:
By following these rules, you can help keep your company's email conventions running smoothly—preventing miscommunications, lost emails and attachments, and confusion on wording or format. It may be more mundane or seemingly less important than a broad email blast, but by tightening up your day-to-day email conventions, you’re sure to cement your clients’ impressions and keep your operation running smoothly.
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